He’s been hosting the breakfast show on Heart West Midlands for the last 18 years – but now at last
there’s no more getting up at 4.30 in the morning for radio presenter Ed James.
Instead, as a result of shake-up plans by Global to launch UK-wide national breakfast shows on
Capital, Heart and Smooth radio, Ed – and his co-presenter Gemma Hill – will be moving to the Drive
Ed, immediate-past chairman of Birmingham Press Club, said: “As of Monday 3 June I hope everyone
will be listening to us on their way home from work or school.
“I’ve been hosting Heart Breakfast for 18 years and have had the best time. But I’m genuinely looking
forward to not getting up at 4.30 am!
“I feel lucky to be doing what I think is the best job in the world and I am really excited for the future
Meanwhile, Ed has been busy cementing the future of specialist marketing company, the HDY
Agency, which he co-founded last July with marketer Angel Gaskell (pictured here). “Some massive
things are happening – and I’ll finally be launching a secret project I’ve been working on for eight
years,” said Ed.
Based in Digbeth, HDY’s 12-strong team specialises in developing creative campaigns and has just
been taken on board as the lead creative and marketing partner of Poundland.com. Other clients include
Resorts World Birmingham, World Skills UK, Damson Homes and Saga. Team members include
industry experts within digital and email marketing, design, brand development, PR and social media.
Heart’s brand-new breakfast show will, from 3 June, be hosted by Jamie Theakston and
Amanda Holden. Global founder Ashley Tabor said: “This is a huge moment for Heart and
Global as we launch the largest morning show in commercial radio.”