No More “Up with the Lark” for presenter Ed

He’s been hosting the breakfast show on Heart West Midlands for the last 18 years – but now at last

there’s no more getting up at 4.30 in the morning for radio presenter Ed James.

Instead, as a result of shake-up plans by Global to launch UK-wide national breakfast shows on

Capital, Heart and Smooth radio, Ed – and his co-presenter Gemma Hill – will be moving to the Drive

Time slot.

Ed, immediate-past chairman of Birmingham Press Club, said:  “As of Monday 3 June I hope everyone

will be listening to us on their way home from work or school.

“I’ve been hosting Heart Breakfast for 18 years and have had the best time. But I’m genuinely looking

forward to not getting up at 4.30 am!

“I feel lucky to be doing what I think is the best job in the world and I am really excited for the future

of Heart.”

Meanwhile, Ed has been busy cementing the future of specialist marketing company, the HDY

Agency, which he co-founded last July with marketer Angel Gaskell (pictured here). “Some massive

things are happening – and I’ll finally be launching a secret project I’ve been working on for eight

years,” said Ed.

Based in Digbeth, HDY’s 12-strong team specialises in developing creative campaigns and has just

been taken on board as the lead creative and marketing partner of Poundland.com. Other clients include

Resorts World Birmingham, World Skills UK, Damson Homes and Saga. Team members include

industry experts within digital and email marketing, design, brand development, PR and social media.

 Heart’s brand-new breakfast show will, from 3 June, be hosted by Jamie Theakston and

Amanda Holden. Global founder Ashley Tabor said: “This is a huge moment for Heart and

Global as we launch the largest morning show in commercial radio.”