Shropshire Weekly, a paid-for title launched in March of this year by the Midland News Association, has closed down. However, all of its staff have moved to new roles within MNA, which owns the Shropshire Star and Express & Star.
At the time of its launch, Weekly promised “essential writing around life and culture in Shropshire and surrounding areas.” It was on sale at a cover price of £2.50.
In a statement announcing the title’s closure on its website, editor Thom Kennedy said: “Publisher the Midland News Association has reluctantly taken the decision to close Shropshire Weekly.
“Shropshire Weekly was a bold attempt to do something different in the local publishing market and proved to be an excellent magazine showcasing some superb journalism. Unfortunately, achieving the necessary sales to make Shropshire Weekly a sustainable publication proved extremely difficult.
“Closing the magazine is disappointing, but every effort has been made to ensure we retain the best elements of the magazine for use in our sister daily newspaper the Shropshire Star.”
MNA Print managing director Graeme Clifford said: “Despite the work of everyone involved, including colleagues in the marketing and circulation teams who have tried to raise awareness of the title, it has not been possible to grow an audience to make Shropshire Weekly sustainable.
Earlier this month MNA merged seven existing titles to launch Chronicle Week, which it has dubbed “Britain’s biggest free weekly newspaper”.