Helping the Next Generation

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Media Trust is a charity that works in partnership with the creative and media sector to promote skills-based volunteering in order to empower young people from diverse backgrounds to work in the industry.

Now it is looking for volunteers from the Midlands to take part in its Transforming Hidden Talent programme – and has scheduled 14 November for the training of mentors in Birmingham. A number of journalists from Birmingham Mail/Birmingham Live will be taking part.

The programme is funded by Comic Relief and provides one-to-one mentorship by professionals within the creative industries. Its aim is to help young people get work-ready whilst improving their confidence and resilience through monthly meetings and a number of masterclasses along the way.

Each year, 100 young people between the ages of 16-25 are recruited onto the initiative in Birmingham, London and Manchester.

Cara French, head of strategic partnerships with the Media Trust, said that the programme created “amazing opportunities” and that 80 per cent of those who participated in the programme’s pilot year in 2016 had moved into work, apprenticeships or educational openings.

By taking part, participants also benefit from help developing their CV, preparing for interviews and the opportunity to practice networking skills, whilst making new contacts within the media industry.

Via Media Trust, charitable organisations benefit from communications training, strategic advice and mentoring, plus access to skilled resource to help them create compelling digital and media content. Equally, young people, from diverse backgrounds, gain exposure to the media industry and develop their creative skills, confidence and connections. 

Cara added: “We enjoy outstanding support from leading brands in the creative and media industry and our corporate partners provide  invaluable skilled volunteers, who offer training, content creation and mentoring. Their passion, creativity and skills help us make a huge difference to so many people across the UK.”

All mentors, who are asked to give one hour a month for twelve months, undergo training and are supported throughout the year with a dedicated Media Trust team.

More details can be found on