The BBC is planning to expand its pool of up-and-coming young talent by launching a new apprenticeship and training programme for BBC Three.
The corporation, whose Birmingham base is at the Mailbox, will recruit six apprentices and six trainees for the online-only channel, parts of which are moving to Birmingham next year.
Supported by the BBC Academy, The Hub will launch in June during Digital Cities week with the aim of having the staff producing content for BBC Three by the autumn.
The Hub's newly found employees will mirror the BBC Three team and be tasked with delivering social first content as well as making short-form content.
Damian Kavanagh, who is controller of BBC Three, said: "Discovering, supporting and nurturing exciting new talent lies at the heart of everything we do on BBC Three and I'm confident this exciting new initiative will help develop and new generation of content makers."
Joe Godwin (pictured), director of the BBC Academy and BBC Midlands, added: "Birmingham is the youngest, most-diverse city in the UK and a great home for these opportunities to grow from. We're looking forward to welcoming these new roles and encouraging more of the incredible creativity the BBC Three team are winning so many awards for."
Director-general Tony Hall commented: "Finding and supporting the next generation of new talent - both on and off screen - is a vital part of the BBC's remit. It is through backing new thinking, new perspectives and taking creative risks that the BBC will not only better reflect the diversity of the country but deliver even better, more engaging and relevant programming."
Meanwhile, Birmingham looks ready and willing to help Channel 4 set up shop in the city and has offered two prime locations for a headquarters building, one of which located near the landmark Birmingham Curzon Street high speed rail station, due to open in 2026.
The city’s interest comes as the Government considers ordering the broadcaster to move out of London.
The proposals have been given a new lease of life after Culture Secretary Karen Bradley launched a consultation on the broadcaster’s future, including whether it should move out of the capital.
Channel 4 has made it clear it doesn’t want to move - but Culture Secretary Karen Bradley has said it isn’t good enough that the channel employs around 820 staff with fewer than 30 based outside central London.
A Whitehall source said: “She encourages potential new homes to come forward with ideas - and I would expect Brum to be among them.”