HSBC UK – overall sponsor of Birmingham Press Club – has appointed Stuart Haire (pictured) as Head of Retail Banking & Wealth Management (RBWM), following his appointment as Acting Head in May. Stuart was previously Head of Customer Value Management for the UK Retail Bank.
Stuart will be responsible for leading the UK RBWM multi-brand strategy, which includes first direct and M&S Bank as well as HSBC UK retail banking, with a strategy sharply focused on investing in digital, simpler customer journeys and better customer interaction.
Ian Stuart, HSBC UK’s chief executive officer, said: “Stuart’s broad range of experience in financial services makes him ideally suited to drive forward our strategy.”
Commenting on his appointment, Stuart said: “I’m excited to take on this challenging role. Driven by digital technology and changing consumer expectations, the retail banking industry is going through a period of heightened competition that will be really positive for customer service. With trusted brands and a singular focus on the customer, I will ensure HSBC is well-positioned to improve the experience for people who already bank with us and to attract new customers.”
Prior to joining HSBC, Stuart was leader of the Direct Bank for personal and SME customers of NatWest, RBS and Ulster Bank. The Direct Bank was made up of Digital, Digital Support and Service Centres.
Previous roles at RBS included responsibility for Credit Risk, Compliance, Operational Risk, Product Management, Commercial Performance, Strategy, Capital Management and Treasury.
Prior to his time at RBS, Stuart was a consultant leading projects delivering enterprise scale data warehouses, data mining capability, customer relationship management and sales and marketing systems. He has an academic background culminating in a First from The University of Glasgow in Physics and Electronic Engineering followed by a short time at the European Space Agency.