New Day Dawns at Trinity Mirror

Members and guests of Birmingham Press Club were on hand to see the “birth” of a New Day when they paid a return visit to the print works of Trinity Mirror (TM).

During their tour of the Erdington plant, hosted by production manager Nick Cahm, they witnessed the 170,000-Midland run of TM’s new national daily newspaper, New Day, which is edited by Alison Phillips. A journalist who started her career on the Harlow Star, Alison – who conceived the idea of New Day alongside marketing director Zoe Harris – was previously editor of the Sunday People.

As well as printing the Birmingham MailBirmingham Post and Sunday Mercury, 120,000 copies of the Daily Mirror and 190,000 copies of Metro roll off the presses every night.

The plant also prints the Derby Telegraph, Nottingham Post and a variety of popular weekly newspapers such as the Solihull News, Sutton Coldfield Observer, Crewe Chronicle and Loughborough Echo.

The installation of new equipment has also allowed Trinity Mirror Printing Midlands Ltd to pioneer large-format posters and vouchers and to produce folded products for new customers predominantly from the retail sector.

Manned by a staff of 80, the print works produces approximately 4.5 million copies of newspapers every week.