Press Club takes a cuppa with Cello

Afternoon tea with a difference was on the menu when Birmingham Press Club directors received an invitation to attend a media reception held by Birmingham Airport-based Cello Aviation.

For fine dining was on offer, provided by the airline’s supplier, Gourmet Foods, of Knowle, Solihull – and the meal was served on-board Cello’s latest aircraft, a RJ 85.

Smiles on the steps from Press Club members Ed James, Fred Bromwich, Adrian Kibbler, Christopher Mowbray and Cello cabin crew Kris Threlfall-Leasure and Dean Hull.A media mingle – on board with Cello Aviation.Jo Jeffries and Ian Smith from Kerrang! Radio.

“It was a great opportunity for the company to meet the Press Club and to parade the new addition to its fleet, while at the same time cementing relationships with the regional media and the aviation industry,” said Press Club director Adrian Kibbler, who provides PR support for Cello.

The airline’s new RJ 85 complements a BAE 146 it has been operating since it was launched in 2009. The original aircraft can carry 46 passengers, while Cello’s second plane seats 82, also boasting an extended range, which enables it to travel all over Europe and to North Africa.

“It gives us about another hour’s range and opens up new markets,” said Cello’s executive commercial manager Vince Essex.

Cello, part of the West Bromwich-based Gill Group of companies, serves the luxury charter market and regularly flies leading football teams throughout the UK and Europe. It also has a prestigious portfolio of passengers from the worlds of music and sport, the performing arts, business and government.

In 2011, Cello flew the Queen on her historic state visit to Ireland.

Cello operates from Eurojet Aviation’s state-of-the art Business Aviation Centre at Birmingham Airport. The 41,000 sq ft Centre, which opened one year ago, includes a VIP handling terminal, an aircraft service facility and hangar.